The New Direct Marketing System That Business Owners Are Adopting To Replace Their Email Lists
As we all know, technology is changing the world around us at the most rapid pace we have ever seen. Strategies, systems, and techniques that worked in the past to expand businesses simply just aren't as efficient in 2019. One of those techniques being Email Marketing.
Email Marketing reached its peak in the early-mid 2000's when open rates were hitting 50%+. In that period of time, it was a whole different ball game when it came to email inboxes and getting your customers to act from a message you sent. Inboxes hadn't yet become overcrowded with brands and competitors sending spam and trying to shove offers down the throats of their subscribers. Now, your playing on turf where people are scared to sign up for email lists because they're already tired of the flood of junk mail they're receiving everyday. That pretty much means your chances to get a customer to join your mailing list and consistently open your emails are much lower than they used to be. In fact your chances have been cut in half since the 2000's. With the average email open rate sitting at less than 25%, it is no longer a smart move to rely on your email list as your businesses only means of direct communication to customers and community.
But the goal of this article is not to slander email marketing and scare you away from it. It is strictly to provide information and reveal the reality of the current state of direct marketing. And the reality of it is, we know people are spending less time and communicating less through email and direct mail and carrier pigeons still aren’t effective, so we can conclude that human attention has shifted and time is being spent elsewhere. That 'elsewhere' is social media.
In 2019, 69% of U.S. Adults said they have a Facebook account which they use consistently. That is over 200 million people just in the U.S. that you are to reach with your brand and business. And now, Facebook's Messenger platform gives you the ability to build a list of customer's Facebook profiles and send messages directly to their inbox. You can collect subscribers in many different ways, including using Facebook Ads and even QR Codes. Once they have joined your list you are able to send custom messages with surveys, pictures, videos, polls, and many more features that allow you to gain insight about your customers more efficiently than ever before. And the best part... Average message open rates are above 70%.
Now as you can probably imagine, having a message list full of your customers that is always getting a 70%+ open rate can be a gamechanger for your business. But you might be thinking “I would love to get this started, but I have been building my email list for a long time. I don’t want to let that all go to waste…” and you are 100% correct for thinking that. But you don’t have to worry because it won’t go to waste! Facebook gives you the ability to upload those emails directly into the platform. Once you’ve done that, you are able to send them an ad which allows them to opt in to the new messaging platform and populate the list with your previous email subscribers.
Alright, so how do you get started?
Step One: If you don’t have one already create a Facebook business account
This is where you will run ads from to collect subscribers
Step Two: Create an account on manychat.com and link your business page to it
This is where you will host your subscribers and create your message sequences
Step Three: Upload your email list into Facebook
Step Four: Build a message sequence and growth tool
Will be attached to your ad and sent once someone clicks
Step Five: Create a creative ad in Facebook with the “Messages” objective
This is to conquest new customers into your list
Step Six: Create a broadcast message and send it out to your list
Those 6 steps are all you need to do to get your list creating and growing!
I hope this article has been of some value to you, and if you got here I really appreciate you taking the time to read the entire article. If you have any more questions or want to learn more about Facebook Messenger Marketing we would be happy to help you out. Go to our website www.avail-consultants.com/contact and book a free strategy session with one of our team members and they will be able to get your on the right track!